CAMPAIGN ART DIRECTION · STREAMING KEY ART
The challenge was to create visual systems that could flex across streaming platforms, social formats, and key art—while still holding the impact and clarity of a standalone movie poster. Developed high-impact visual design for four feature documentaries across major streaming platforms including Amazon & Apple TV.
STREAMING HERO · APPLE TV DOCUMENTARY
A 50-minute MagellanTV documentary about the Mediterranean Basin—its seasonal climate, 8,000 years of human impact, and one of the planet’s most diverse forest ecosystems.
THE CHALLENGE
The artwork needed to translate a documentary about the Mediterranean Basin—cold wet winters, hot dry summers, ancient human presence, and dramatic ecological change—into a cinematic visual system that still felt clear across streaming browse pages, landscape crops, social previews, and vertical poster art.
DELIVERY SYSTEM
I treated the campaign as an adaptable art-direction system: environmental storytelling first, then platform-ready crops for Apple TV, key art, and poster use.
LANDSCAPE KEY ART
Flexible campaign crop for platform rows, thumbnails, and social previews.
A compact system of key art, social crops, title treatments, and atmospheric layouts designed for story-first campaign moments.
SOCIAL SYSTEM
TYPOGRAPHY
High-contrast title lockups for trailers, thumbnails, and campaign headers.
Mood, texture, and theatrical contrast
FORMATS
A visual language built to move across placements without feeling templated.
ANGRY APES UNITED · ART DIRECTION + GAME UX
I created high-impact visual art and campaign systems for Angry Apes United, helping promote a utility NFT collection of 8,888 avatars and drive community demand through Discord announcements, rarity storytelling, and metaverse promotions. The concept extended that sandbox world into a chaotic multiplayer FPS direction, shaping the HUD, gameplay feedback, onboarding, loading screens, accessibility, searchable objects, and pinning mechanics.
125K
community growth fueled by visual campaigns, Discord engagement, and avatar storytelling
8,888
utility NFT avatars positioned through rarity cues, character identity, and collector value
$5M
seasonal sales momentum supported by high-profile art direction and metaverse promotions
FPS UX
FPS interface direction across HUD, feedback, onboarding, pinning, search, and accessibility
Damage, score, rarity, and affordance cues were treated as campaign moments—not just interface labels.
I shaped the campaign voice, visual hierarchy, rarity cues, and gameplay-preview language into a cohesive launch system built for Discord momentum and collector trust.
CAMPAIGN ART DIRECTION
I build each campaign around one visual language: cinematic imagery held by disciplined layout rules, so every asset feels authored, recognizable, and ready to scale across a release.